Marthe jewelry, an organic & feminine brand.
The name Marthe is both a tribute to my grandmother and my own third name. Rediscovering her old jewelry box sparked the desire to create a brand rooted in emotion, memory, and transmission.
Through Marthe, I celebrate femininity, cultural heritage, and the influence of inspiring women. Each design carries symbolic meaning, supported by a clean visual identity and a thoughtful, handcrafted approach to storytelling and branding.
The story behind marthe.
An organic brand
As a creative, I believe a brand must be immediately readable. That's why I made the «m» its cornerstone. A simple symbol that adapts to several applications.
If you look closer, you can see that each corner of that «m» has a different shape.
A subtle detail that carries the whole philosophy.
Nothing perfectly symmetrical. Polished & Organic.
Marthe’s values
Heritage
Marthe doesn't come from nowhere, it comes from a jewelry box, a transmitted name, a family history. Every creation has roots.
Organic
Nothing perfectly symmetrical, nothing rigid. The design breathes, evolves, adapts, just like the brand itself.
Craft & Intention
Every piece is made by hand, locally, with care. The opposite of mass market, the value lies in the gesture and the time it takes.
Art direction
Beyond the jewelry itself, I lead the full art direction of Marthe, shaping the visual world of the brand across every touchpoint.
I actively collaborate with talented local partners: photographers, models, and creatives who share Marthe's values and bring their own sensibility to the work. Each collaboration is intentional rooted in trust, locality, and a shared aesthetic vision.
My background in design directly influences my approach for Marthe's Instagram presence: every post, every collection drop, every visual is crafted with the same rigor I bring to my professional work, ensuring the brand is always coherent, recognizable, and alive.
For the summer 2025 collection, I teamed up with a talented photographer, Eugénie Pigeonnier, to create a sun-soaked, relaxed universe by the pool.
I wanted to capture the essence of Marthe: simple, luminous jewelry that blends effortlessly with the skin and everyday life. The visual direction mixes a glowy natural look, slightly wet skin, and saturated light, with a touch of vintage flair to evoke timeless elegance. Each shot highlights the subtle brilliance of Marthe pieces, with joy, summer, and effortless beauty.
Social Media & Content Strategy
Managed Marthe's social media presence with a storytelling-first approach, documenting the brand's origin, its growth, and the meaning behind each collection.
The strategy is built around a simple belief: people connect with people before they connect with products. Every post puts the founder's voice and story at the center, giving the community and clients the context to understand who Marthe is, and why each piece exists.
