Young woman wearing a scurt, sneakers, and a maroon top standing inside a high-rise building with large windows, city skyline view in the background, holding a camera to her eye with a playful expression.

Who is marthe?

Meet Céline Ganichot, Founder of Marthe, Studio & Marthe Jewelry.

I help brands find their visual identity, from strategy to execution. 12+ years in creative direction, including leading global CRM campaigns for AAA titles. Gaming portfolio available on request. Based in Montreal.

Marthe Jewelry started as a personal project of handcrafted pieces made in Montreal, one at a time.

More recently, I realized that Marthe was more than just a jewelry project. It is my personal branding, and it could become more than a simple side project.

That's Marthe. A creative studio that brings the same organic sensibility to a brand campaign as to a handmade piece of jewelry.

A creative director who has done it at every scale, and still cares about every detail.

On the side

  • Illustration of a race car on a track with a bridge, trees, and a sun in the background, promoting the Montreal Grand Prix on June 19, 2022, with the McLaren logo at the bottom.

    F1 Grand Prix Montreal

  • Illustration of a leopard's face with yellow eyes, surrounded by green tropical foliage, with yellow handwritten-style text reading 'MOUTARDE' and 'M.I.U'

    Moutarde

  • Painting of pink cherry blossoms on branches with Mount Fuji in the background, in a Japanese style.

    Fujisan - Pause Pastel

  • A woman in a striped shirt and blue pants standing on a dock with a yellow pole, surrounded by large green tropical leaves, with a boat and water in the background. Above, a message in French says, "Decouvrez Moi!" in blue and light blue letters.

    Message in a bottle

  • illustration collage style soonsoonsoon

    Soonsoonsoon Collages

A project in mind? Let's talk.