Young woman wearing a scurt, sneakers, and a maroon top standing inside a high-rise building with large windows, city skyline view in the background, holding a camera to her eye with a playful expression.

Who is marthe?

Meet Céline Ganichot, Founder of Marthe — Creative Studio & Jewelry.

I help brands find their visual identity, from strategy to execution. 10+ years in branding, art direction and CRM design, from Paris agencies to global campaigns at Ubisoft. Based in Montreal.

Marthe Jewelry started as a personal practice — handcrafted pieces made in a Montreal studio, one at a time. And somewhere between the two lives, a studio was born. Because the same instinct that goes into shaping a piece of jewelry goes into building a brand identity: the attention to material, the respect for process, the belief that what's made with intention lasts longer than what's made fast.

That's Marthe. A creative studio that brings the same organic sensibility to a brand campaign as to a handmade piece of jewelry.

A creative director who has done it at every scale, and still cares about every detail.

On the side

  • Illustration of a race car on a track with a bridge, trees, and a sun in the background, promoting the Montreal Grand Prix on June 19, 2022, with the McLaren logo at the bottom.

    F1 Grand Prix Montreal

  • Illustration of a leopard's face with yellow eyes, surrounded by green tropical foliage, with yellow handwritten-style text reading 'MOUTARDE' and 'M.I.U'

    Moutarde

  • Painting of pink cherry blossoms on branches with Mount Fuji in the background, in a Japanese style.

    Fujisan - Pause Pastel

  • A woman in a striped shirt and blue pants standing on a dock with a yellow pole, surrounded by large green tropical leaves, with a boat and water in the background. Above, a message in French says, "Decouvrez Moi!" in blue and light blue letters.

    Message in a bottle

  • illustration collage style soonsoonsoon

    Soonsoonsoon Collages

A project in mind? Let's talk.