Latitudes 20° is a premium bean-to-bar chocolate brand built around a single idea: that great chocolate begins long before the bar. It begins with the land, the latitude, the origin.

For this project, I developed the full brand identity — from naming logic to visual system — with a creative direction rooted in geography and craft. The color palette is not an aesthetic choice; it's a cartographic one. Each recipe draws its hues from the warm, layered tones of the environment where its cacao is grown — the ochres of Colombia, the deep reds of Peru, the earthy terracottas of Madagascar.

Latitudes 20°, not just a chocolate brand.

The logo captures the same spirit: a gradient that shifts and breathes, forming what the brand defines as a living, organic whole.

the packaging

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the packaging 〰️

Two packaging concepts were explored — one built on country-specific gradients, the other on minimalist line illustration highlighting a signature organic element from each origin. Both share the same philosophy: let the origin speak.

Chocolate Mold Design

The brand identity doesn't stop at the wrapper.

For Latitudes 20°, the chocolate bar itself is a design surface.

Six mold concepts were explored — embossing the bar with brand signatures: the logo, the world map, the cacao bean, the «Bean to Bar» mark. Because a truly premium product leaves nothing undesigned.

Full collection